SeeUnity Team

Over the past year, the industry has noticed that different groups and organizations are trying to rename Enterprise Content Management (ECM), or what others might call Document Management (DM). Namely, AIIM and Gartner are leading the charge to rename ECM. Gartner has begun to refer to ECM and organizations that provide ECM solutions as “Content Services.” While AIIM has recently referred to the same group as “Intelligent Information Management.” The question here is why is everyone trying to rename ECM?

As an organization, you probably host several types of systems for your employees to do their work. Based on the type of work you do, you probably have a sales team or people who manage customer accounts. Your sales team and account managers will use a CRM, like Salesforce, in which they can manage the accounts of current customers or clients and prospective customers or clients. In addition to Salesforce, your organization probably also uses some form of document management system as a single repository for all content created by your employees. Whether you are a law firm, financial institution, or government agency, your organization likely needs to integrate these two specific systems together to improve business processes.